And if you don’t have a bike? They promote their ride-sharing option. Lyft used Earth Day as a way to tell butt puns to get your butt on a bike and reduce the world’s carbon footprint. While silly, these campaigns fit well into the April Fool’s theme, amused many recipients and got us all thinking about how fun and creative their brands are. offered their Thursday Glutes workout program, with all pictures featuring their team in 80s workout paraphernalia and, of course, their leather Thursday boots. REI announced Pet Ventures on April Fool’s to announce their new pet offerings, “global adventure travel for pets.” They take the joke even further in their blog post, explaining their variety of pet adventures, including a kayaking trip for your betta fish.

Here are a couple of examples from brands who had a blast creating campaigns for April Fool’s Day, May 4th, and Earth Day. Holidays are a great way to leverage humor and incorporate that funny campaign you’ve been wanting to work on for 6 months now. Now that we have the ifs and buts out of the way, let’s get to the funny business, and show you how you can incorporate humor and fun ideas into your email campaigns. Know who you’re talking to so you can gear your jokes toward that group. If you know the majority of your contact list is millennials, it doesn’t make much sense to tell a joke that references the 70s. Is the humor appropriate for your audience or does it alienate them? If humor helps get your point across, wonderful otherwise, focus on another way you can convey your message. While we all enjoy a good chuckle, you don’t want the laughs to detract from the purpose of your email. Would humor take away from your message or enhance it?

Ask yourself: Is a funny email campaign in line with your brand?ĭon’t put your brand on the line by trying to incorporate humor where it does not belong. So before incorporating humor, evaluate your brand and your campaign. (Just imagine an April Fool’s joke gone wrong with one of these industries!) Humor, used in the wrong way, can cause confusion and chaos among your recipients and customers. You don’t want your medical provider or your financial service to be sending funny emails about their offerings. But before we get into how we can add humor to emails, let’s lay some groundwork.įunny campaigns don’t work for every brand. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable.

Corporate email lingo funny